The sleep-industrial complex
Monday, 19.11.2007Pete Bils's background is in sales — or, as he puts it, “retail concepts.” He joined Select Comfort 12 years ago to teach its salespeople how to better sell the company's Sleep Number Bed. The Sleep Number Bed is an air-filled mattress. Each side can be inflated with a little remote control to the ideal level of firmness for the person sleeping on it — his or her “sleep number,” zero to 100 — thus accommodating a husband who prefers his side firm and a wife who likes hers softer. You may recognize the Sleep Number Bed from its television commercials featuring the original Bionic Woman, Lindsay Wagner.